October 1, 2013
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Cash is King? – Successful Real Estate Investors Beg to Differ!

Stock market investors often brag about 15 or 20 percent returns. They hope to turn a $5,000 investment into $5,750 or maybe $6,000. By contrast, a good real estate investor can turn $5,000 into $20,000 – a 400 percent return! That’s a lot better, but a great real estate investor can make $20,000 on the same property using only $500 of his own money. The name of the game is not how much money you make, but how little of your own money you need to use in order to make it.

Leverage is the Key

When a stock investor wants to buy $5,000 in stock, he generally has to use $5,000 of his own money. Banks will not loan money to someone for the purpose of “speculating” in the financial markets, so in order to use a banker’s cash, stock investors have to take out personal loans. These loans are seen as riskier than loans for property, and therefore have higher interest rates.

Truthfully, stockbrokers will lend up to 50 percent of the purchase price of a stock – but only on certain, low-risk stocks, and since these stocks are comparatively low risk, they have less potential to really strike it rich. On top of that, margin interest rates, while lower than personal loan rates, are still much higher than the interest you could expect to pay on a mortgage.

Instead of using $5,000 in cash to buy $5,000 worth of stock (or even $10,000), real estate investors can use $5,000 as a down payment on a $50,000 home. If each investment increases in value by 10 percent, the stock investor will have a profit of $500, while the real estate investor will have recouped his entire investment of $5,000. Which scenario seems better to you?

The Cash Perspective – Pros

There are real estate investors who use plenty of their own cash and who scoff at the notion that doing so is in any way a bad idea. After all, cash allows them to get deals done faster, and many times motivated sellers will accept a lower offer that promises to close quickly. Cash also affords investors more of a safety net, as losses are limited to the amount invested. If an investor pays for a $300,000 triplex in cash, he is risking less than he would be if he put 10 percent down on a $3 million apartment building.

The Cold, Hard Cash Reality

But the problem with using your own cash is that once it’s used, it cannot be applied elsewhere. While using your own cash limits your risk, it can also encourage more dangerous investments. After all, if you’re really concerned about not being able to pay back the bank, then how wise is your investment? If a lender won’t provide you with funds, then perhaps your diamond property is more of a Diamonique. In fact, it is said that experienced real estate investors often make their worst investment decisions when they have a lot of cash on hand – they are tempted to do things that they otherwise wouldn’t!

When to Use Your Own Cash

Of course, having at least a modest cash reserve makes doing business a lot easier. As stated previously, motivated sellers are oftentimes more interested in getting a deal done quickly than holding out for the highest selling price. Nothing moves a deal faster than having a suitcase full of cash (or more responsibly, a cashier’s check!), and if you’ve already got a new buyer lined up, using your own money this way can be a good idea.

The other exception to the “never pay in cash” rule is in the case of IRA money. Unbeknownst to much of the public, funds in self-directed IRAs (individual retirement accounts) can be used for all-cash real estate investments. Unfortunately, most IRA custodians will not allow you to do real estate deals, but two that will are Equity Trust Company (www.trustetc.com) and Entrust Administration (www.entrustadmin.com). See their web sites for more information.

The More Appropriate Question – How To Use Your Cash

The real question is not when to use your cash, but rather, how to use your cash. The answer in real estate investing is no different than in other start-ups – marketing and advertising. If you’re able to put just $500 of your own money down on a property on which another investor might have eagerly dropped ten times that amount, then you can use the additional $4,500 to drum up more business. Real estate investing is a numbers game, and you need to reach a lot of people to find that one special deal. Using as little of your own cash as possible will grant you the flexibility to always be ready for the diamond property amid the sea of Diamoniques and cubic zirconias!


William Bronchick, ESQ.

Nationally-Known Attorney, Author, and Speaker

Attorney William ("Bill") Bronchick, the host of Legalwiz.com, has authored six best-selling books and is sought nationwide for his 30+ years of real estate and legal knowledge. He has been interviewed by numerous media outlets, such as CNBC, TIME Magazine, USA Today, Investor Business Daily, Forbes, and the LA Times, to name a few. William Bronchick is the co-founder and past President of the Colorado Association of Real Estate Investors and the President of the Colorado Landlords Association. Click on the "About" link above for more information on William Bronchick.

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