7 Ways to Find Real Estate Deals

Marketing is the key to success in real estate, you’ve heard it before, but I’ll say it again.  All of the techniques you learn are academic until you find some motivated sellers.  Here’s 7 ways to find real estate deals that are not the usual MLS listing, auctions, etc.

1. Mailers.  

Mailing letters, postcards and fake handwritten, “yellow letters” to different groups of people can be very effective.  Make sure it is personalized and the envelope is HAND written. Here’s some good lists to mail to

  • Non owned occupied properties (absentee owners)
  • Out of state owners
  • Probates
  • People who are late on their mortgage, but no in foreclosure yet.
  • Foreclosures that have been filed
  • Properties with code violations from the county
  • Landlords that have done recent evictions (without a lawyer!)
  • Expired MLS listings

2. Door Knocking.

Social media may be “king” on the Internet, but nothing beats that personal interaction.  Knocking on doors is still the #1 way to find deals.

  • Random houses in a defined neighborhood (“hey, I am looking to buy a house in this neighborhood and wondering whether you knew anyone with a house for sale?)
  • Foreclosures (and don’t leave a brochure or business card; leave a yellow post-it note handwritten and personalized)
  • People late on their mortgages (same comment above about post-it notes)

3. Driving for Dollars”.

Get the kids in the minivan and go drive neighborhoods. Reward your kids when the see the following:

  • For Sale by Owner Signs
  • For Rent by Owner Signs
  • Abandoned properties (grass grown up, pile of mail on the stoop, etc).

4. Leveraging Others.

  • Wholesalers
  • Bird dogs
  • Using a virtual assistant to comb through online listings
  • Brokers with pocket listings

5. Cold Calling.

Call FSBOs and FRBOs leads from driving and found online (Craigslist, Rentals.com, For Sale by Owner websites)

6. Internet.

  • Social media
  • Blogs
  • Real estate investor community websites

7. Potpourri Category.

  • Magnetic Car signs
  • Bandit signs
  • Networking – it’s who you know, it’s who knows YOU!

So there you go – 7 ways to find real estate deals!  Go out and DO IT!


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About the Author Attorney William Bronchick

Attorney William ("Bill") Bronchick, host of Legalwiz.com, has authored six best-selling books and is sought nationwide for his 25+ years of real estate and legal knowledge. He has been interviewed by numerous media outlets, such as CNBC, TIME Magazine, USA Today, Investor Business Daily, Forbes, and the LA Times, to name a few. William Bronchick is the co-founder and past President of the Colorado Association of Real Estate Investors and the Executive Director and founder of the College of American Real Estate Investors. Click on the "About" link above for more information on William Bronchick.

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